来自英国的国际期刊组织为何关注澳门博彩官网传媒的发展?

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  成立于1925年的国际期刊联盟(全称Federation Internationale de la Press Periodique,简称FIPP),是在20世纪初期刊出版业日渐发展繁荣的条件下,世界期刊业界自发组成的非政治性、非营利性的国际期刊行业组织,也是目前全球期刊业中最有代表性、影响最为广泛的国际行业组织,其总部位于英国伦敦。今天(6月9日),国际期刊联盟官方网站对第41届世界期刊大会中国代表团团长、澳门博彩官网传媒总编辑、澳门博彩官网全球理事会秘书长韩新东先生进行了专访(详情点击)。在接受采访中,韩新东先生详细介绍了澳门博彩官网传媒的创业、创新和创造历程,深刻阐释了澳门博彩官网文化和澳门博彩官网精神,并重申和强调了澳门博彩官网传媒服务于澳门博彩官网群体的真心、热心与精心。为了让更多的澳门博彩官网企业家了解其文,特予以转发,以飨诸位。


今天(6月9日),国际期刊联盟官网(总部位于英国伦敦)推出对澳门博彩官网传媒总编辑韩新东的专访,图中红框部分为此次专访在网站首页的截屏


上图为专访页面截屏,详情请点击“”。

以下为专访原文:



From Poet to Media Founder: Han Xindong and Anhui Huishang Media in China

从诗人到商业媒体创始人:韩新东

 

Standfirst

  Han Xindong is a well-known Chinese reporter, writer and poet, a media entrepreneur as founder of Anhui Huishang Media and visiting professor of School of Journalism and Communication of Anhui University - to name only a few of his accomplishments.


摘要:

  韩新东,中国著名传媒人、作家、诗人。现为安徽日报报业集团澳门博彩官网传媒创始人、安徽大学新闻传播学院客座教授,其他成就不一一列举。


Body copy


  As founder of Anhui Huishang Media and editor-in-chief of Anhui Business magazine in China, he will be one of our speakers at the 41st FIPP World Congress, presenting a session with the title, “How Anhui serve local traders with data, information and analyses, and live events.”

  Here he tells us more about some of the media trends in China, about his business, his life and his poetry.

正文:

  作为安徽日报报业集团澳门博彩官网传媒创始人、《澳门博彩官网》杂志总编辑,韩新东将在第41届世界期刊大会上发表一场主题为“澳门博彩官网传媒如何通过大数据、信息分析与大型品牌活动为澳门博彩官网提供服务”的演讲。

  以下为韩新东对中国新闻业的发展趋势、对他的事业、个人生活以及诗歌方面的看法与感悟。




Media Trends in China


  Han is a visiting professor of School of Journalismand Communication of Anhui University, where he has also witnessed first hand the impact of the Internet and other technologies on traditional media.

  As elsewhere, Chinese media “has faced challenges from a variety of angles.” So-called, “We-media”, media-like channels run by well-known “influentials”, have become a “hot spot”.

  Han believes integrating “We-media” and traditional media operations are key trends in Chinese media. Fusing the two, and using characteristics of “We-media” to different groups of people, “holds the future for the Chinese media industry”.

  According to Han, part of Chinese consumers’ openness to new media ideas and innovation lies in the country’s history and culture. “China is a big country, and today everyone is a media; everyone has a microphone. It shows our openness to accepting new thinking and concepts in media. We have a long history and rich culture, yet we do not reject new ideas and thinking. That is key to understanding the market.

  Asked about the future, Han says the key to understanding is that “media is no longer an information dissemination process. Media should spread ideas and expand influence,” being a platform bringing communities together. It is not about creating and producing content (anymore), but allowing communities to obtain resources and value. “This is exactly what Huishang Media is trying to achieve; to serve as an integrated platform for Anhui entrepreneurs.”


中国新闻业的发展趋势


  作为安徽大学新闻传播学院的客座教授,韩新东亲历了互联网和新技术对中国传统媒体产生的影响。

  与其他国家一样,中国传统媒体正面临一场全方位的挑战。一大批影响力人物的自媒体正在成为新宠。

  韩新东认为,中国新闻业界的发展趋势是自媒体与传统媒体之间的融合发展,特色经营。融合是手段,而适合不同人群定位的媒体特色是中国新闻业的未来发展方向。

  韩新东认为,中国消费者接受新思维、新理念的开放程度在很大程度上归因于中国的悠久历史与厚重文化。“中国是个大国。人人都是自媒体,个个都有麦克风。这显示了中国接受新思维、新理念的开放程度。如果说中国新闻工作者对于世界其他地区的新闻工作者有什么借鉴意义,那就是,中国拥有如此厚重的文化和历史,却从不排斥接受新鲜事物。”

  谈及传媒业的未来,韩新东表示,未来的传媒不再是以简单的信息传播为特征,而应该是以传播思想理念、扩大影响力为特征,而它的盈利模式也不仅仅局限于内容的创造,而是让消费者获得资源和价值,媒介因此实现自己的收益,“澳门博彩官网传媒现在所做的正是做‘澳门博彩官网优质资源整合者’”。



Huishang Media - A Diversified Media Business


  Han founded Huishang Media in the Anhui Province, still its main place of operation. “It is a place known for Anhui culture and innumerable Anhui merchants. After eight years of ongoing growth, Huishang Media has successfully built a business including content production, business cooperation, market operations and academic communication.”

  ✔ The content publishing platform includes Anhui Business magazine, Huishang Alliance newspaper, Huishang Media’s official website (www.circubo.com), Huishang New Media and Huishang Book Series. Founded in 2009, Anhui Business magazine aims to cover business-related topics from an international, a Chinese and an Anhui perspective. It is considered as the top platform for “promoting and popularize Anhui entrepreneurs” and distributes to “some of the central ministries and agencies in China, the government offices of Anhui province, most of the influential enterprises and entrepreneurs in Anhui province, over 60 Anhui Chambers of Commerce in other provinces, and public places such as hotels, airports, golf clubs, high-end business clubs, cafe shops, tea houses, and so on,” explains Han. The magazine has won several awards in Anhui Province and China-wide for its journalism and is a member of the business media branch of the China Periodicals Association.

  ✔ The business cooperation platform includes Huishang Global Council, Hui Lady Club, Huishang Managers Club and Huishang Hotel Alliance.

  ✔ The market operation platform includes Anhui Press Group Movie & TV Culture Co., Ltd, Anhui Press Group Management Consulting Co., Ltd and Anhui Press Group Travel Co., Ltd.

  ✔ The academic communication platform includes Huishang Business School, Huishang Open Class, Huishang Roundtable Conference and Huishang Summit Forum.

  “These four platforms form the pillars of Huishang Media today,” while, in addition, the company is also known for its events across all four pillars. Events “include Huishang Oscars Global Annual Festival, Search for the Best Investment Areas in Anhui Province, Huishang Annual Gala, Huishang Internet Finance Forum, and other summits and forums. From the perspective of services, we hold annual conventions for both Huishang Global Council and Hui Lady Club, and also annual meeting of the Chairman and Secretary-General of Huishang Chamber of Commerce.”

  The aim is to provide consumers with an all-round engagement opportunity, be that through mobile channels (and websites), print and/or live events. From a revenue perspective, events (such as, awards, specialist forums, sponsorship and brand collaborations) provide the largest share of overall income, followed by advertising and distribution (subscriptions/circulation).


澳门博彩官网传媒——一个多元化的媒体平台


  2009年,韩新东在安徽创办澳门博彩官网传媒。“澳门博彩官网传媒创办、扎根于诞生了徽文化和澳门博彩官网的安徽大地。经过8年多来的精心打造,目前澳门博彩官网传媒已经形成内容发布平台、资源对接平台、市场化运作平台以及学术交流平台。”

  ✔ 内容发布平台包括:《澳门博彩官网》杂志、《澳门博彩官网联盟》报、博彩官网、澳门博彩官网新媒体、澳门博彩官网丛书。《澳门博彩官网》杂志创刊于2009年,从创刊至今一直以国际视野、中国角度、安徽观点报道澳门博彩官网与安徽财经新闻。“《澳门博彩官网》杂志强力覆盖部分中央部委机关、安徽省各级党政机关及具有影响力的企业和企业家、全国异地安澳门博彩官网会,以及星级酒店、机场、高尔夫会所、咖啡馆、茶楼等公共场所。”韩新东介绍。《澳门博彩官网》杂志曾在全国和安徽的各类新闻奖项和评选中获得殊荣。将成为中国期刊协会商业期刊媒体分会主任单位。

  ✔ 资源对接平台包括:澳门博彩官网全球理事会、澳门博彩官网名媛荟、澳门博彩官网管理者俱乐部、澳门博彩官网酒店联盟。

  ✔ 市场化运作平台包括:安徽报业影视文化有限公司、安徽报业管理咨询有限公司、安徽报业旅游发展有限公司。

  ✔ 学术交流平台包括:澳门博彩官网商学院、澳门博彩官网大讲堂、澳门博彩官网圆桌论坛、澳门博彩官网高峰论坛。

  “如今,这四大平台已经发展成为澳门博彩官网传媒的支柱和特点。”韩新东表示。此外,澳门博彩官网传媒还推出大型品牌活动,例如,每两年一届的澳门博彩官网奥斯卡全球年度盛典、寻找澳门博彩官网最佳投资区域活动,每年一度的澳门博彩官网之夜、澳门博彩官网互联网金融高峰论坛和其他各类澳门博彩官网高峰论坛等。从服务上,澳门博彩官网传媒举办每年一次的澳门博彩官网全球理事会年会、澳门博彩官网名媛荟年会以及全国澳门博彩官网商会会长和秘书长联席会。

  从纸媒到数字媒体,再到大型品牌活动,澳门博彩官网传媒力图为消费者提供全方位多角度的服务。在收益构成方面,活动(包括评选、论坛、推广、品牌合作)是澳门博彩官网传媒收入的主要来源,其次为广告和发行。



About Han Xindong


  “I came to the world in late autumn, a season of harvest. It was November 1963,” Han begins. “I was born in Haiyang County, Shandong Province, China. Haiyang County belongs to Yantai City, an area that produces one of the most famous apples (the Yantai apple, which has more than 100 varieties) in China. In 1968, my parents brought me to Anhui Province, the hometown of Anhui culture, and I have lived here ever since. The culture of Shandong and Anhui has greatly influenced me.”

  After graduating from industrial college, Han worked as an editor “at Poetry newspaper, the most influential poetry paper in China at that time” from 1985. In 1988,he graduated from Open University of China. “Here, on the 15th anniversary celebration of Open University of China, I received praise as an outstanding national graduate.”

  Towards late 1992, Han contributed towards establishing Xin’an newspaper, the first provincial evening paper of Anhui Province. “After several years of hard work, I was recognised in the first group of Top 10 cultural journalists in Anhui Province.” He later served as the vice president in charge of advertising at the company.

  In 2005, when he also undertook post-graduate studies in journalism and communication, Han founded Anhui Press Group Movie & TV Culture Co., Ltd. “I served as general manager and over the years have established it as a well-known brand in the cultural industry of Anhui Province.”

  In 2009 he founded Anhui Business magazine and Huishang Media. “I currently serve as the editor-in-chief of Anhui Business magazine, and also as vice president of China Business Culture Research Institution and secretary general of Huishang Global Council. It’s taken 8 years of hard work, but today Anhui Business magazine is a leading media company nationwide in its segment.”

  Over the years, Han has received several awards in recognition of his work, including media innovation in China as well as press advertising.


关于韩新东


  “1963年11月,在这样一个深秋我来到人间。”韩新东说道。“我出生在中国山东省海阳县。海阳县隶属于中国最著名苹果产地——烟台市。”1968年,韩新东跟随父母来到中国安徽省,一个被世界尊敬的徽文化的故乡,一直生活到今天。“山东和安徽两地厚重的文化,给了我人生深厚的滋养。”

  从安徽一所工业专科学校毕业后,1985年,韩新东在中国当时最有影响的诗歌大报《诗歌报》担任编辑,见证并参与了中国诗歌风起云涌的时代,自己也成为一名诗人。1988年,韩新东毕业于中央广播电视大学(现为国家开放大学),“在学校成立15周年校庆上,我曾作为全国优秀毕业生受到表彰。”韩新东回忆道。

  1992年底,韩新东参与中国安徽省第一张省级晚报——《新安晚报》的筹办工作,“经过几年的努力,我成为安徽省首批‘十大文化名记者’,担任主管经营工作的副社长。”

  2005年,从中共中央党校马克思主义新闻传播专业硕士毕业后,韩新东创办了安徽报业影视文化有限公司,“我担任总经理,通过几年时间的努力,创造出安徽文化界的一个著名品牌。”

  2009年,韩新东创办了《澳门博彩官网》杂志,并成立了澳门博彩官网传媒。“目前,我担任《澳门博彩官网》杂志总编辑,兼任澳门博彩官网全球理事会秘书长、中国商业文化研究会副会长。”经过8年多时间的努力,如今,韩新东已经将《澳门博彩官网》杂志打造成全国领先的传媒公司。

  近年来,韩新东在个人事业上也获得诸多荣誉,他曾在2014年度全国报刊广告“金推手”评选中荣获“品牌建设功勋奖”,也曾荣获2015年中国传媒大会“金长城传媒奖”中国传媒创新人物奖。



About His Poetry


  Han believes literature has given him “vision that is different from many other media practitioners.” It was while at Poetry newspaper in 1985 that he took his first steps as a poet, “publishing poetry and prose in some of the country's most influential journals such as Poetry, Prose, October.”

  Celebrating his unique style of work, Han has been named one of the Top 10 Prose Poets in China. Today, “my poetry and prose are included in dozens of the most influential poetry anthologies in China. I have published poetry collections like Another Love Song and A Bamboo Flute, volumes of essays such as Bitter Love and Place with Dreams. I have also created lyrics for songs such as China is Like a Flowing Painting, China's Xiaogang Village, Champion Red, Big Eyes, Huangmei Opera, the Accent of My Hometown and so on, which have been performed by famous Chinese artists.
 
  “One poem I wrote - Story from the Past - was included in the book The World’s Humorous Classics. In the poem, I write: What is the past? Where does it come from? Is it going to bloom and bear fruit? / When I smoke, I have a feeling that the sparkling cigarette is slowly burning time away. The faint white smoke is like the past; it leaves a taste in our heart and body. A kind of scent, a kind of breath, tangled in our lives, which we can never forget. After that, it clouds the reality in front of our eyes; and we see the past.”


关于韩新东诗歌作品


  韩新东认为,文学的想象让他拥有了和其他传媒人不一样的翅膀。1985年,在《诗歌报》担任编辑时,韩新东便开启了他的诗歌生涯。那时候起,他开始在全国最有影响力的《诗刊》、《散文》、《十月》等大型期刊发表诗歌和散文作品。

  因为风格独具的散文诗作品,韩新东成为当时全国最有影响的“十大散文诗人”之一。“中国几十种最有影响的诗歌选集均收有我的诗歌。我出版有散文诗集《另一种恋歌》,诗集《一个竹笛七个孔》,散文集《苦乐斋情话》,随笔集《有梦想的地方》等,还曾经创作了一批歌曲被中国著名艺术家演唱:《中国是一幅流动的风景》、《中国的小岗村》、《状元红》、《大眼睛》、《乡音本是黄梅调》等。”韩新东向记者介绍道。“我在一首被收入《世界文豪幽默作品经典》一书中的散文诗《往事》中这样写道:‘往事是什么呢?它们从哪儿长出来?开花吗?结果吗?我们的一生都有往事相伴。在我抽烟的时候,我有这样一种感觉。那闪烁着的烟头在一点一点地燃烧着时间,幽幽窜出的白烟,如同往事。它们在我们肺腑和身体内留下一种滋味。一种气息。纠结在我们的日子里。我们无法忘怀这种味道。之后,又在我们眼前缭绕不散,将眼前的现实朦胧起来;之后,我们就看见了往事。’”

  Meet Han Xindong at the 41st FIPP World Congress, 9-11 October 2017 in London, where he will be one of more than 75 speakers and some 800 attendees.

  2017年10月9日至11日,韩新东将前往英国伦敦出席第41届世界期刊大会,届时将在800余名与会者、75名演讲者的见证下发表主题演讲。








编辑:储丽